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Learn from the experiences of brands who have been there, done that!
Lego: Building Blocks That Build Quality Play
A toy that transcended age and gender barriers When someone mentions toys, a lot of us instantly think of Legos...
Sep 30 · 8 min
Parle: A Company That Has Something For Everyone
An FMCG company that has made its presence known in all parts of the country Amongst the many food combinations that have stood...
Sep 16 · 7 min
Casper: Reinventing Sleep
A mattress start-up that took experiential purchasing online Not very long ago, the purchase of a mattress followed a very similar trend throughout the world...
Sep 2 · 6 min
Licious: A Supply Chain Like No Other In The Meat Industry
Creating a non-vegetarian niche in a country that has the highest share of vegetarians in the wor...
Aug 26 · 7 min
The Honest Co.: A Story Of Living Up To Brand Expectations
A Hollywood actor, a disruptive proposition and a unicorn status...
Aug 12 · 7 min
Bata: How Does A 128-Year Old Company Still Remain A Household Name?
This brand’s journey across countries and adaptation to each culture and their population’s minds...
Jul 22 · 8 min
Chanel: A Cultural Icon
A brand created by a woman at a time when women were just entering the workforce and its journey to becoming a part of the cultural fabric As much as we huma...
Jul 19 · 8 min
Bombay Shaving Company: Redefining the male grooming experience in India
and how it became a leading category creator in a market with legacy players in 6 years Shantanu ...
Jul 14 · 6 min
The Ordinary: Clinical formulations with integrity
and how their extraordinary mission to bring transparency into the beauty industry changed the status quo forever The Ordinary:...
Jul 6 · 8 min
Bath and Body Works: Scents For Every Season
On a mission to “make the world a brighter, happier place through the power of fragrance” A brand considered the pioneer synony...
Jun 23 · 7 min
Plum Goodness: All about being good
“being good” – to your skin, the environment, and for business Shankar Prasad built a brand on goodness, a consumer movem...
Jun 13 · 6 min
The largest online fashion company in the world: Shein
Either you have shopped from Shein atleast once in your life or have never even heard of it Shein...
May 18 · 6 min
Happy furniture to you: Pepperfry
How Pepperfry emerged as frontrunner in the tough furniture e-commerce market 1400 orders and a website crash is how Pepperfry ...
May 4 · 6 min
boAt: First Indian D2C brand to IPO
The popularity of this brand forced global brands to lower down their prices 5 years and 8 million customers later, boAt is all...
Apr 22 · 5 min
Bombas: Better socks. Better world. Bee better
A good product, a great mission and a very narrow focus is what Bombas is made of Bombas, a sock brand that started with an int...
Apr 14 · 6 min
Allbirds: Not just a shoe company
Sometimes innovation can be about taking things away, it can be whispering when everyone else is screaming This week let’s get ...
Apr 7 · 6 min
Glossier : Blog to business
How Glossier used content and community to become one of the top D2C brands in the US This week let’s get into the A2Z of how G...
Apr 1 · 7 min