We started Shopflo in December 2021, and there were several important decisions we had to take in the beginning to set the base right. In hindsight, those decisions seem to be obvious and straightforward but back then we spent hours and days researching, conversing and comparing to come to these conclusions. This post should help [&hellip;]

How we built tech at shopflo from ground up

Known for bringing everyone&#8217;s favorite part of ice cream in a snack form, Nova Nova has grown to become India&#8217;s most loved snack brand. Starting as a chain of QSRs across India formerly known as Waffle House serving fresh and hot waffles, the team quickly realized the power of online eCommerce and started Nova Nova [&hellip;]

How Nova Nova increased their conversions by 21%

The checkout stage is where your lead has the highest intent and is ready to become your customer. Losing them at this stage hurts your business tremendously.&nbsp; A lot of work goes into making the “IDEAL CHECKOUT” your brand really deserves &#8211;&nbsp;Like any masterpiece,&nbsp; it requires deliberation, experimentation backed with data, and most importantly ability [&hellip;]

What makes Checkout one of the most critical real estate for your online business 

We are super excited to share this news with all of you! We are super excited to share that we have raised a $2.6 Mn seed round from Tiger Global and TQ Ventures with participation from Better Capital and a pool of angels. We are incredibly grateful to them for believing in us and our [&hellip;]

Insights and information for d2c brands to optimise their store

How we built tech at shopflo from ground up

How Nova Nova increased their conversions by 21%

What makes Checkout one of the most critical real estate for your online business

Shopflo raises a $2.6M seed round to redefine D2C checkout experience