Blissclub increased their conversion by 17%

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BlissClub has been building activewear for the women of India. It’s creating a revolution to get women across the country to go out, workout and move around more comfortably and freely.

Challenges:

Competing with legacy brands in the space, it was important for BlissClub to win their customer’s trust! They were running a bunch of discounts but it wasn’t creating an impact in the overall funnel.

Solutions & Results

Shopflo’s smooth checkout real estate helped BlissClub build customer trust and delight.

Using our announcement banners dynamically they built credibility with customers

Shopflo has allowed them to show relevant coupons which created customer delight and led to a 10% increase in their login completion rate and 17% increase in their checkout completion rate.

The discount visibility on Shopflo has majorly nudged conversions. We were communicating discounts on other parts of the website as well but showing them through the checkout journey seems to have the biggest impact! We couldn't have asked for a better D2C checkout partner.

Divya George, Marketing, Blissclub