The Indus Valley increased their conversions by 17%

Kitchenware

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Address Prefill

Custom UI

The Indus Valley, a leading D2C cookware brand, is a made in India alternative to brands selling chemically-coated kitchenware products. It sought to expand its reach beyond bustling metros and into the heart of tier 2-3 cities, where tradition and technology often simmer at different temperatures.

Challenges

The Indus Valley saw lengthy address forms as a friction in their checkout journey which was causing significant user drop offs. Apart from this, since they have to serve in tier 2-3 cities as well, where online payments were much less preferred than CODs, they experienced higher risks for RTOs.

Solutions and Results

With Shopflo’s 80M+ user network, 70% of The Indus Valley’s customers are getting return experience which has significantly reduced checkout friction.

Shopflo has allowed them to tailor their checkout’s page UI helping them to build trust and attract users. This has resulted in a 35% increase in their prepaid orders.

And, with an overall smooth and easy checkout experience, Shopflo managed to increase The Indus Valley’s conversion rate by 17%.