How Zouk managed their discount codes and reduced dropouts using Shopflo

Luggage & Bags

Discount engine

From luxury to office bags, then footwear to backpacks, Zouk is a lifestyle brand with a range of handcrafted and cruelty-free products, famous for its Indian designs and modern functionality. They integrated with Shopflo to optimize the checkout experience for repeat customers.


Zouk was facing dropouts during checkout because of the less interactive checkout UI. They were also facing challenges in managing their discount codes. That is where they met Shopflo!

Solutions & Results

Shopflo’s discount engine has significantly helped Zouk run its discounts efficiently. In addition to this, Shopflo’s smooth and seamless checkout real estate has helped Zouk reduce its dropouts during checkouts to a measurable amount.

This resulted in Zouk's achieving an increase in ECR (sessions to orders) by 29% as compared to Shopify in just two months.

Overall Shopflo has helped Zouk get 39X ROI on Shopflo and +10% in cart-to-order conversions.


Shopflo has been an invaluable tool for us, revolutionizing both our discount code management and reducing dropouts during checkout. It has significantly improved our conversion rates, ensuring a seamless and successful customer journey. We couldn't be happier with the positive impact it has had on our business!

Akshay Dalvi, Marketing Lead, Zouk