Shopflo vs. GoKwik: Which Checkout Solution Actually Delivers on Revenue Growth

Login troubles. Failed payments. Abandoned carts.

Every friction point in your checkout experience silently eats away at your bottom line. 

That’s where platforms like Shopflo and GoKwik promise a hassle-free experience for your shoppers and a growing revenue graph for you. 

But which one actually delivers?

We tested both tools to understand how each platform tackles checkout worries that keep you up at night. Whether you’re struggling with missed upselling opportunities, payment drop-offs, or any other problems, our in-depth comparison will reveal which platform truly solves your specific challenges.

Full disclosure: This comparison review is written by the Shopflo team. But don't worry; we've balanced our insider knowledge with rigorous testing and real user feedback. Truth over hype, always.

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What is Shopflo 

Shopflo boosts conversions for e-commerce brands through seamless checkout experiences. 

With Shopflo, merchants like you can design an effortless checkout process that:

• Strengthens buying intent
• Converts shoppers into customers
• Improves average order value (AOV) and repeat orders

Put simply, Shopflo helps you unlock more revenue by removing friction in the final step of the buying journey. It covers multiple aspects—discounts, upsells, payments, and more.  

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What is GoKwik

GoKwik is an enablement platform to help e-commerce brands improve their checkout process, engage shoppers on WhatsApp, and access financial support. 

GoKwik’s primary solution, KwikCheckout, enhances the checkout experience across multiple steps—from login and discounts to payments.

Besides KwikCheckout, the platform offers a COD suite to increase prepaid orders and manage returns. Merchants can also use KwikEngage to stay top of mind among shoppers with WhatsApp marketing.

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Shopflo vs. GoKwik: A battle-tested comparison 

You've poured everything into your brand—building your products, setting up your e-commerce store, and marketing your brand—only to lose customers at the final checkpoint. 

If customers constantly ghost you at checkout, your conversion flow might be broken.

That’s where Shopflo and GoKwik come in. We compared these two platforms to help you pick the ideal solution for improving the checkout experience and fixing revenue leaks.

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TL;DR: Which one should you choose between Shopflo and GoKwik

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1. Seamless auto-login experience

Ask anyone about the most frustrating part of shopping online; the answer is nearly always the same: lengthy checkout forms requiring personal information. 

This X user captures the sentiment.

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Shopflo’s auto-login feature removes this point of friction to deliver a completely hassle-free checkout experience. 

With a network of over 100 million addresses, Shopflo automatically shows buyers’ pre-saved addresses when they sign into your store. 

Every time they want to place another order, they can log in securely (and conveniently) with an OTP. Then, Shopflo will auto-populate their name, phone number, and address. 

Here’s how an X user reacted to this quick and effortless experience:

GoKwik’s KwikCheckout also offers an automated login experience.

Your buyers can log in with an OTP verification to reduce authentication friction. This saves them the hassle of remembering too many passwords. 

The Kwik Address tool auto-fills 75% of addresses when shoppers log into their accounts. However, this falls short of Shopflo’s 87% auto-filled addresses.

Both Shopflo and GoKwik allow people to log in with Truecaller verification. In fact, P-Tal, a cookware brand, saw a 45% increase in prepaid orders with Shopflo’s Truecaller login feature.

2. Cart optimization to reduce abandonment 

Abandoned carts = lost revenue. 

The quality of your cart page determines whether buyers complete their purchase (and come back for more) or leave forever.

This is where Shopflo Cart comes in clutch. 

Purpose-built for creating buyer delight, Shopflo cart offers:

• Relevant discounts that motivate immediate purchases
• Personalized recommendations that increase order value
• Progress indicators that nudge shoppers toward checkout

Drishti Gupta, the founder of Now&Me, shared how Shopflo took her from cart to checkout in just 30 seconds:

On top of improving the customer experience, Shopflo also makes it easier for merchants to optimize their cart page. 

Get granular insights from your cart and checkout data on a visual dashboard and make strategic improvements in the conversion flow. That’s what Imagimake did to improve their conversions by +15%. 

On the other hand, GoKwik doesn’t offer a dedicated tool for designing your cart page. 

The platform offers a scaled-down version of KwikCheckout to build your cart experience. This limited cart functionality puts merchants at a disadvantage. You can’t customize the cart UI, set up upsell nudges, or shorten the path to checkout. 

Compared to Shopflo’s feature-packed cart solution, GoKwik's afterthought conversion approach seems inadequate for e-commerce brands focused on maximizing revenue.

3. Upsell opportunities to increase average order value

Without the right upselling nudges, you’re leaving money on the table. And, potentially, repeat orders.

Shopflo helps you build a strong upselling setup to maximize average order value. Create upselling opportunities in many ways, such as:

• Incentive offers: Incentivize shoppers to buy more with tiered coupons for complementary items. It’s a win-win when buyers get a package of products at a discounted price. 
• Impulse purchases: Drive impulse buying decisions by showing product recommendations at strategic touchpoints, such as the payments page or the cart. 
• Personalized recommendations: Set up specific criteria and rules to show relevant products for every buyer. You can create bundle deals to let customers buy multiple items with a single click.

Shopflo also provides an intuitive dashboard for tracking your upselling strategy. See which tactics make customers tick and analyze upsell contributions to additional sales. Then, adapt your strategy to maximize revenue from upsell opportunities.

Take Koparo, for example.

The brand became viral after featuring on Shark Tank. This virality had two sides to it:

• Soaring sales and a massive surge in demand
• Buyers with lower trust reduced the average order value

To tackle this challenge, Koparo used Shopflo's upsell feature to nudge high-intent shoppers to buy more. With a strong upsell strategy implemented through Shopflo, the brand unlocked additional revenue of INR 11,000 per day.  

Here’s another example of Akash Bansal, the founder of Skyvik Essentials. He shared how Shopflo’s upsell feature increased their sales numbers within a day.

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GoKwik doesn’t offer an upsell feature yet. The platform only helps you set up a discount engine to incentivize shoppers to buy more. 

So, if you choose GoKwik, you have to find a different tool to set up upselling opportunities in your checkout experience.

4. Discount engine that creates customer delight

Discounts can turn browsers into buyers. A good discount strategy can trigger quick purchases and higher order values. 

With Shopflo, you can implement the most sophisticated discount strategy to one-up your competitors. 

For starters, Shopflo lets you create four types of discounts:

• Capped: Set discount limits on coupons to give specific percentage or value off
• Tiered: Create value-based discounts that unlock when the order total breaches a defined value
• Freebies: Automatically add free gifts when people shop more than a specific amount
• Bundles: Make bundle deals to let shoppers buy multiple items at discounted rates

Merchants can use conditional logic to set up their discount offers. Create discount conditions based on multiple "if this, then that" scenarios. Shopflo will automatically apply these coupons when these conditions are met. 

You can also track discount performance and usage metrics. See the data behind your discount strategy with metrics like usage rates, conversion impact, and revenue influence.

GoKwik also offers a sophisticated discount engine to delight your buyers.

You can choose from these discount types:

• Bundles: Create bundled discount deals with complementary items
• Percentage: Make coupons for a specific percentage of the total bill
• Tiered: Unlock discounts when people shop for a specific amount
• Buy X, Get Y: Offer free products or additional discounts 
• Promotional: Create discounts on limited products
• Free gifts: Add free items based on order value

Like Shopflo, GoKwik also shows discounts within the checkout flow. So, customers can clearly see the savings they get with each coupon. 

While both platforms excel in this aspect, Shopflo is more suited for e-commerce brands to combine their discount and upsell strategies for a higher AOV.

5. Reward system to drive customer loyalty

A rewards program is a surefire way to bring repeat purchases and build loyalty. 

With Shopflo, you can create a customized reward system that is aligned with your brand identity. 

For example, Blissclub uses Shopflo to power its reward program. In this program, buyers can earn Blisscoins for these actions:

• Create account 
• Leave a review 
• Make a purchase 
• Follow on Instagram
• Share your birthday

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Harsh Kumar Dugar, the founder of Ace Blend, shares how he used a reward program as a revenue driver with Shopflo.

The brand had 38% repeat users with a 45% retention rate. So, Harsh wanted to drive long-term retention with something that customers don’t have to work hard for. That’s where Shopflo’s reward system changed the game.

Here are the numbers from Ace Blend’s reward program:

• 1068 rewards redeemed
• INR 3.11 lakh worth of points awarded
• INR 23,000 worth of points redeemed
• INR 6 lakh of additional sales unlocked

In comparison, GoKwik also lets you create a reward system. You can offer loyalty discount coupons based on your buying history. 

However, a major disadvantage with Kwik Discount is that it’s powered by third-party reward platforms. Instead of incentivizing loyal customers to shop more for your brand, Kwik’s reward system offers rewards for buying stuff from platforms like Nector, Pop Coins, and Easyrewardz.

Translation: Your customers don’t get a direct discount to buy more from your brand.

6. Payment gateways to maximize conversions

Payment failures are costly.

Research suggests that 67% of e-commerce brands struggle to recover customers after failed payments. 63% face a compromised brand reputation due to payment issues.

Shopflo helps merchants ditch this stress with a solid payment interface. 

Add multiple payment gateways to let buyers conveniently choose their preferred method. People can also switch between different methods based on success rates, in case one method fails. 

You can also increase prepaid orders with payment method-based discounts. And it’s easy to prioritize a preferred payment method based on shoppers’ past orders.

The best part? Customers don’t have to leave the checkout flow while processing the payment using any method.

Drishti Singhal, the Head of D2C Business and Growth at Perfora, shares her take on Shopflo’s payment setup:

“Shopflo’s PG switching feature has been a game-changer for Perfora. It ensures uninterrupted payment processing, eliminating the risk of revenue loss and enhancing our reputation as a reliable brand.”

KwikPay, GoKwik’s payment solution, also offers similar benefits. 

Merchants can build an extensive stack of payment methods, including UPI, wallets, net banking, pay later, and more. The tool automatically switches payment gateways based on success rates. 

With KwikPay’s 100% payment assurance feature, the tool automatically chooses the COD method in case of payment failures.

7. Customization options for a consistent brand experience 

Customization is another crucial aspect where Shopflo takes an edge over GoKwik. 

Shopflo lets you create an on-brand checkout experience with:

• Banners: Add compelling banners to create urgency, emphasize ease, and more.
• Text: Write a copy that reflects your brand’s personality and resonates with your buyers.
• Tiles: Reorder discount coupons and payment methods based on your customer behavior.

You can also add your brand colors to make the checkout page consistent with your website. 

This X user highlights the quality of Shopflo’s UI and design functionality:

GoKwik, on the other hand, doesn’t offer any notable customization options.

That means once buyers enter the checkout page, your branding is replaced by GoKwik’s brand identity. If you consider design a crucial part of your customer experience, then GoKwik can limit your design customizations.

8. Integrations for the existing tech stack

Most e-commerce brands use a full-fledged stack of tools to create their customer experience. Your checkout solution should integrate well with all the other tools in your stack. 

Both Shopflo and GoKwik are at par in terms of integrations.

Shopflo integrates with nearly 50 apps across different use cases, from analytics and cart apps to inventory management and video commerce.

GoKwik also integrates with 50+ tools across multiple categories, like marketing automation, order management, and cart recovery.

9. Pricing options to fit your budget 

For many e-commerce brands, the debate of Shopflo vs. GoKwik would come down to one thing: pricing. 

This is another aspect where Shopflo > GoKwik. 

Shopflo has a more straightforward pricing model with fixed price points for different tiers. It starts at a price of INR 3000/month. 

Here are the three pricing tiers available on Shopflo based on GMV:

On the other hand, GoKwik uses a commission-based pricing model starting at 2% GMV.

This pricing structure directly eats into your profit margins. As your business grows, you have to pay higher commission costs. This is particularly bad for high-volume merchants since it creates a big revenue leakage over time.

Shopflo or Gokwik? Weigh your pros and cons

Let’s look at a pros and cons comparison of both platforms:

Make an informed decision for your checkout experience

The choice between Shopflo vs. GoKwik ultimately depends on your business priorities and revenue goals.

Both platforms offer great functionalities based on your needs. If you want to maximize AOV through upsells, choose Shopflo. If you want to focus on the discount variety, go for GoKwik. 

You have to invest in a solution that fixes your conversion flow and scales well as your business grows. If Shopflo sounds like a better fit, take it for a spin to see how it works. Book a demo today!

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