How Comet Increased their Sales by 7%
Footwear
Discount engine
Custom UI
Address Prefill
Comet is a new age sneaker brand that started in 2022. With a focus on comfort and style, they caught the attention of audiences through their unique designs and branding. Like their namesake, they want to be unrelenting and bring a once in a lifetime experience to their customers.
Challenges:
They were facing friction with Shopify’s long-form checkouts; and faced a huge number of drop offs at the last stage of their journey.
With Shopify’s cut-and-dry checkout system, and with their AOV being high, they faced a huge number of drop-offs at the last stage of their checkout journey. They were facing a lack of trust from customers, who were hesitant to buy their shoes online.
Solution and Results:
With Shopflo’s intuitive checkout system, they were able to decrease friction within their checkout process, with customers already having their addresses prefilled, they were able to reduce steps in their overall checkout funnel.
Along with this, Comet found a unique way to use the new Discounts they unlocked through Shopflo, by using UTM parameters. Whenever customers abandoned their carts, they received a whatsapp message with an exclusive discount. With this Comet was able to successfully convert so many abandoned carts to customers.
Resulting in a 7% increase in conversion rate and a 60x ROI on Shopflo.
"I can't recommend Shopflo enough! As a one-click checkout platform, it has transformed our entire purchasing experience. The user interface is incredibly intuitive, and the one-click checkout feature is a game-changer.
One of the standout features is the seamless auto-population of address details. This not only saves time but also eliminates the hassle of manually entering information.
Navigating through the front end is a breeze, thanks to its well-organized structure. It guides users through the payment process in a logical and user-friendly way, making every transaction smooth and efficient.
Shopflo has truly simplified our checkout process, and the user experience is unmatched. If you're looking for a platform that streamlines the checkout process and enhances user satisfaction, Shopflo is the way to go”
