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As a D2C brand, increasing sales is a never-ending challenge. However, the game of online retail ultimately boils down to three pillars: number of visitors, order value, and conversion rate. Unfortunately, 70% of website visitors abandon their cart due to low conviction and a poor checkout experience. To increase conversion rate (CVR) and average order value (AOV), you need to entice customers with personalized and time-bound offers. That’s why Shopflo has partnered with Monk to bring state-of the cart purchase funnel and enable D2C brands with a superior cart and checkout experience.

We started Shopflo in December 2021, and there were several important decisions we had to take in the beginning to set the base right. In hindsight, those decisions seem to be obvious and straightforward but back then we spent hours and days researching, conversing and comparing to come to these conclusions. This post should help anyone who is looking to start a tech company. As tech leaders, we have to take decisions that allow us to build fast and scale seamlessly.

The checkout stage is where your lead has the highest intent and is ready to become your customer. Losing them at this stage hurts your business tremendously. 

Known for bringing everyone’s favorite part of ice cream in a snack form, Nova Nova has grown to become India’s most loved snack brand. Starting as a chain of QSRs across India formerly known as Waffle House serving fresh and hot waffles, the team quickly realized the power of online eCommerce and started Nova Nova in 2020.

We are super excited to share that we have raised a $2.6 Mn seed round from Tiger Global and TQ Ventures with participation from Better Capital and a pool of angels. We are incredibly grateful to them for believing in us and our vision.