How Stuffcool cut COD dependence by 23%

Meet the brand

Founded by Hemang Budhdeo, the company operates under parent entity Nissan Enterprises Limited and has carved its place as a true pioneer in India’s tech accessory space. Every Stuffcool product carries a mark of originality, with all designs patented. Beyond crafting electronics, the brand is actively shaping India’s D2C ecosystem by fusing trust, innovation, and a customer-first mindset into the heart of its business.

Meet the brand

Founded by Hemang Budhdeo, the company operates under parent entity Nissan Enterprises Limited and has carved its place as a true pioneer in India’s tech accessory space. Every Stuffcool product carries a mark of originality, with all designs patented. Beyond crafting electronics, the brand is actively shaping India’s D2C ecosystem by fusing trust, innovation, and a customer-first mindset into the heart of its business.

Challenge

"Our biggest problem in our D2C ecosystem is COD. It's an epidemic and not even a pandemic. It's an epidemic."
— Dhaval, COO, Stuffcool

Stuffcool’s D2C journey was weighed down by Shopify’s default three-page checkout. Customers faced a slow, clunky process, and the lack of autofill made re-entry of details frustrating. Cash-on-Delivery (COD) further created inefficiencies, leading to high operational overhead.

Key challenges included:

Multi-page Shopify checkout leading to drop-offs
No phone/address autofill increasing friction
Heavy dependence on COD orders
Limited upsell/cross-sell functionality

Solution

Stuffcool turned to Shopflo to reimagine its checkout experience. With a mobile-first, thumb-friendly design and OTP-driven login for autofill, Shopflo removed critical friction points. Prepaid adoption became a priority with targeted nudges and discounts, while built-in upsell and bundle features increased cart value.

Here’s what changed:

Prepaid Growth: Nudges and prepaid discounts cut COD reliance.
Upsell & One-click add-on: Seamless cross-sell boxes boosted AOV.
Data Visibility: Analytics supported remarketing and retargeting strategies.

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Results Realized

The partnership quickly delivered measurable improvements:

Metric	Shopflo Impact
Prepaid Share	↑ ~ 23% increase
Average Order Value	↑ ~ 15% increase

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Bottom Line

For many Indian D2C founders, COD feels like a never-ending battle that ends up slowing growth, increasing costs, and creating operational chaos. Stuffcool proved that it doesn’t have to be this way. With Shopflo, the brand turned its checkout into a weapon for scale: more prepaid orders, higher AOV, and a smoother customer journey.

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Superb modern checkout with the right kind of pre-conversion nudges. My favourite and most effective feature of Shopflo is the COD to Prepaid nudge/reminder.

The checkout UI is modern and very intuitive. Team is super responsive and any query/ concern is usually answered same day. Quite impressed with the product.

Dhaval H Budhdeo, COO, Stuffcool

How Stuffcool cut COD dependence by 23%

Meet the brand

Meet the brand

Challenge

Solution

Results Realized

Bottom Line

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