How Reisemoto reduced abandoned checkout by ~25%

95%

Address Prefill

20–25%

Reduction in Checkout Abandonment

Meet the brand

Founded in 2023, Reisemoto is a rider-first ecommerce brand built for motorcycle enthusiasts. What started with tyres has expanded into a full ecosystem of riding gear and accessories, including jackets, helmets, gloves, luggage, and more. Today, Reisemoto operates both online and offline, with 5 retail stores across India and a growing ecommerce business focused on serving riders who actively research and invest in high-quality riding equipment.

Meet the brand

Challenge

“Checkout is the most critical stage in the customer journey, and the goal is to keep drop-offs at this point to an absolute minimum. Streamlining this experience by reducing the number of steps, surfacing relevant discount nudges, and highlighting payment offers becomes essential.
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For us, address prefill feature was a key enabler to help customers move through checkout faster and complete their purchase, while targeted discounts and payment-mode offer provide the final incentive that nudges them to convert.
~ Pravin Sarap, Deputy General Manager. Reisemoto

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When Reisemoto migrated from Magento to Shopify, the move solved many of the operational challenges that come with running an ecommerce store. But as the business continued to grow, the team began taking a closer look at what happened after a customer clicked "Buy Now."

Their category is different from a typical impulse purchase. Customers buying riding gear often spend days researching specifications, comparing products, understanding safety certifications, and evaluating fit before making a purchase. By the time they reach checkout, they are already high-intent shoppers.

The challenge was making sure that intent wasn't lost at the final step. The team identified three major areas for improvement:

1. Checkout Speed & Friction

Entering addresses manually added extra effort to the checkout process.

For customers who had already spent significant time researching products, every additional field increased the risk of abandonment.

2. Address Prefill

The team wanted customers to move through checkout faster without repeatedly entering information.

Reducing typing effort and pre-filling customer details became an important requirement during their checkout evaluation process. It was one of the first capabilities that caught the team's attention while comparing solutions.

3. Discount Discovery

Reisemoto regularly ran prepaid and order-value-based offers.

The problem wasn't creating discounts.The problem was visibility.

In a traditional checkout flow, customers needed to actively search for coupon codes or know an offer existed beforehand. The team wanted discounts to be visible inside checkout itself, turning them into a purchase nudge rather than a hidden benefit.

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Evaluation Criteria

The team evaluated checkout the way a product team would: by looking at what would reduce friction for customers, what would be easy to implement for the business, and what kind of support they could expect after going live.

4 criteria mattered most.

1. Solve real customer friction

The first priority was speed.

Reisemotoʼs customers often arrive at checkout after researching high-consideration products like helmets, jackets, gloves, tyres, and riding accessories. By that point, they already have purchase intent. The job of checkout is to make sure that intent does not drop.

Address prefill became one of the most important requirements because it reduced the effort needed to complete a purchase. Instead of asking customers to manually enter details at the final step, Shopflo helped move them through checkout faster.

The team also wanted discounts to be easier to discover.

Earlier, if a customer had a discount code, they could apply it. But if they did not know the code existed, the offer could go unnoticed. Reisemoto wanted discount visibility inside checkout itself, so offers could act as a purchase nudge instead of staying hidden behind a coupon field.

As Nayan explained, visible discounts gave customers a clearer reason to complete the order at the final step.

2. Easy integration with preferred partners

For a growing ecommerce brand, checkout migration cannot come at the cost of downtime.

Reisemoto wanted a solution that could plug into its Shopify setup quickly, work with its existing payment flows, and avoid any loss of business during implementation.

This became a key reason Shopflo stood out.

The setup was straightforward, integrations were plug-and-play, and the team was able to go live without meaningful disruption. For Reisemoto, this mattered because even a single day of downtime could directly impact revenue.

3. Pricing mattered

Reisemoto compared Shopflo with other checkout solutions in the market. The teamʼs approach was practical.

First, they checked whether the platform had the features they needed. Once the core capabilities were comparable, pricing became the next filter.

This made Shopflo a strong fit because it offered the capabilities Reisemoto needed at a price point that made sense for the business.

4. Support

For Reisemoto, support was not something to judge only after onboarding.

It started during the evaluation process itself.

The team paid attention to how quickly Shopflo responded, how actively the team followed up, and how willing they were to understand Reisemotoʼs requirements. That early responsiveness became a signal of what the partnership would look like after going live.

For Reisemoto, the final decision came down to a combination of the right features, practical pricing, fast implementation, and a support team that felt proactive from day one.

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Solution & Strategy

After selecting Shopflo, Reisemoto focused on reducing the points of friction that could cause a high-intent customer to abandon checkout.

The goal was not just to change the checkout provider. It was to make checkout faster, clearer, and more persuasive at the exact moment when customers were deciding whether to complete the purchase.

1. Reducing checkout effort with address prefill

One of the first priorities was checkout speed.

Reisemotoʼs customers often reach checkout after spending time researching products like helmets, jackets, gloves, tyres, and riding accessories. By that stage, the customer already has purchase intent. The challenge is to make sure they do not drop off because of extra effort at the final step.

With Shopflo, Reisemoto was able to use address prefill to reduce the amount of information customers had to manually enter.

This helped customers move through checkout faster and reduced the chance of them dropping off while filling details.

As Pravin shared:
We have a address prefill rate of approx 95% currently.

2. Turning discounts into checkout nudges

For Reisemoto, discounts were not just promotional offers. They were used as decision-making nudges inside checkout.

With Shopflo, Reisemoto made discounts visible directly at the point of purchase instead of keeping them hidden behind a coupon field. This meant customers did not have to remember a code, search elsewhere for an offer, or leave checkout to understand what value they could unlock.

The team then layered this with order-value and prepaid milestones.

Reisemoto introduced incentives such as:

Additional 2% prepaid discount above ₹10,000
Additional 3% prepaid discount above ₹15,000

They also used checkout milestones such as ₹7,000, ₹12,000, and ₹15,000 based on their product catalogue and typical order values.

This made the checkout experience more action-oriented. A customer who was close to a milestone could see a clear reason to add one more relevant product, such as an accessory, and unlock an additional benefit.

3. Exit checkout surveys prompted EMI option

While not every abandoning customer responded, the feedback provided valuable insights into why customers were dropping off.Two major themes emerged:

Price Sensitivity

Some users felt the products were expensive. Rather than reducing prices, the team introduced EMI options to make purchases more accessible.

Delivery Expectations

Customers wanted faster delivery timelines. In response, Reisemoto updated product messaging and labeling for products that could be delivered more quickly.

4. Building an open commerce stack

As Reisemoto continued scaling, flexibility became increasingly important.

The team wanted the freedom to choose:

Payment gateways
Marketing platforms
WhatsApp providers
Future integrations

without being locked into a closed ecosystem.

This flexibility allowed Reisemoto to switch partners, experiment with new tools, and continue evolving their stack without operational disruption.

Each brand has distinct requirements, and they choose the solutions that best support their strategy. Relying on a closed environment rarely makes operations simpler, because no single platform can realistically deliver every capability a business need. I therefore prefer for an open, interoperable ecosystem where best-of-breed tools can seamlessly plug and play, supported by a team that is agile enough to adapt and implement changes as the business evolves.
~ Pravin Sarap, Deputy General Manager. Reisemoto

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Impact

Area	What improved	Why it mattered
Address Prefill	Over 95% address prefill rate	Customers could move through checkout faster with less manual effort.
Checkout Abandonment	20–25% reduction in abandoned checkouts	Faster checkout, visible offers, and better checkout nudges helped reduce drop-offs.
Customer Insights	Clearer visibility into drop-off reasons	Exit surveys helped identify price and delivery concerns, leading to EMI options and better delivery messaging.

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Bottom Line

For Reisemoto, Shopfloʼs value was not limited to the checkout product alone.

The product helped the team reduce friction, make discounts more visible, experiment with checkout nudges, and build a more flexible commerce stack. But what stood out just as strongly was the support experience after going live.

For Reisemoto, support is not just about resolving tickets. It is about knowing that someone will respond, take ownership, and help the brand move forward when something needs attention.

That reliability became a big part of Reisemotoʼs experience with Shopflo.

As Nayan shared:

Tanay is always available for me. If he is not available, he tells me, ‘Iʼll call you back,ʼ and he makes sure I get that call. Even on weekends, it has never happened that he has not called me back. If he cannot solve something himself, he connects me to the right person who can help.

That is the kind of support that makes a checkout platform feel less like a vendor and more like a partner.

For growing ecommerce brands, checkout is too critical to be treated as a one-time implementation. The product needs to work, but the team behind it needs to be just as dependable.

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