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Customise Order Summary on Shopflo
Customise Order Summary for Improved Conversions
Gone are the days of limited control over your checkout layout. The new Customisation tab within your Shopflo dashboard unlocks a comprehensive suite of features, allowing you to tailor every element of your order summary to your specific needs.
1. Order Summary View:
Now you have ability to keep the order summary collapsed or expanded at every step of your checkout. Plus, you can preview these changes alongside to see exactly how your checkout will look. Plus, you can preview these changes alongside to see exactly how your checkout will look.
Benefits of Collapsed Order Summary
- Streamline the checkout flow by keeping the page visually clean, focusing user attention on the main call to action (completing the purchase).
- Reduce scrolling on mobile devices with a collapsed summary, improving the shopping experience.
Benefits of Expanded Order Summary
- Provide full transparency & reduce cart abandonment by showing all order details upfront for first-time or hesitant shoppers.
- Easily review items, prices, & totals without any extra clicks.
- Error Prevention: Makes it easier for customers to spot and correct mistakes in their order before proceeding.
Which is Better?
There's no one-size-fits-all answer. The ideal approach depends on your specific website, target audience, and products:
- Collapsed Might Be Better If: Your checkout process is short & simple & you have a limited number of high-priced items. Also, if you have a repeat customer base who is experienced with your website & expects a streamlined experience.
- Expanded Might Be Better If: Your checkout process involves multiple steps and you have various SKUs with varying prices.
Here's how you can enable the Order summary open/closed:
2. Item Quantity Editor:
Item quantity editor allows your shoppers to easily modify the number of items they want to purchase directly from the checkout page. It reduces the hassle of returning to the product page or cart to make changes. This simple update means less frustration, fewer abandoned carts, & the potential for larger orders.
Benefits of an Item Quantity Editor for D2C Brands
- Improved User Experience: An item quantity editor enhances the checkout flow by making it more convenient for customers to adjust their orders. It eliminates the frustration of having to navigate back and forth between pages, creating a smoother and more enjoyable shopping experience.
- Reduced Cart Abandonment: By providing an easy way to modify quantities at checkout, you address a common reason for cart abandonment. Customers might reconsider their purchase if they can't easily adjust quantities, leading them to leave the site altogether.
- Item quantity editor can encourage customers to add more of a product they want, increasing the overall value of their order.
- Analytical insights on product demand and preferences, helping you optimize inventory
- Helps in last minute changes
Here's how you can enable the item quantity editor:
3. Strike-through Price:
Tap into the psychology of discounts! 💰
Discounts seem become extremely powerful when the Original price is strike-throughed & the discounted price is shown. This tells the customer about how much they are ending up saving which in turn leads to higher intent.
Let’s explore the impacts of Compared pricing feature:
- ⚓ Anchoring Bias: Strikethrough pricing leverages the psychological principle of anchoring, where the initial price (even if crossed out) serves as a reference point. This makes the discounted price seem like a significantly better deal.
- ⏰ Sense of Urgency: The contrast between the original & discounted price creates a sense of urgency, suggesting that the deal is time-sensitive and encouraging customers to act quickly before they miss out.
- 📊 Perceived Value: The visual representation of savings reinforces the value proposition of the product. Customers feel they are getting a good deal, even if the actual discount is relatively small.
Marketing & Sales Benefits
- Increased Conversion Rates: Strikethrough pricing has been shown to increase conversion rates by drawing attention to the discount and making it more tangible for customers.
- Higher Average Order Value (AOV): Customers may be more inclined to purchase multiple items or upgrade to a higher-priced option when they perceive they are getting a good deal.
- Improved Product Visibility: Strikethrough prices can draw attention to specific products, especially those that are new or less popular, by highlighting the discount.
Some tips to master Strike-through pricing feature:
- Pair strike through pricing with countdown timers, limited-time offers, or scarcity messaging to amplify the sense of urgency and drive conversions.
- Avoid using strike through pricing too frequently, as it can diminish its impact &make customers expect constant discounts. Reserve it for special promotions, seasonal sales, or to highlight specific products.
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