Shopflo Help · Integrate Google Ads with Shopflo

Google Ads tracks events setup on the website and optimises your ads, keywords, ad groups, and campaigns based on conversion events set against them.

Post Shopflo, conversion tags can be added to Shopflo checkout to allow tracking of purchase conversion event.

How to setup the integration?

Setting up Google Ads is straightforward

On Google Ads, go to Conversions under Measurements column in Tools and Conversions
Pick your Purchase conversion event and click on the conversion action

Please Note:

For New Google Ads UI, in the sidebar check for Goals -> Conversion -> Summary.
Secondary events need not be connected.
If the purchase events has the conversion source as GA4, UA, Ads setup is not required.

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Under Tag setup, click on ‘Install the tag yourself’

Copy the Conversion ID and label from the snippet here (This is the last dialogue box in this page.)
You would have to copy and paste the entire dialogue box in notes and get the below required detail to enter in the Shopflo dashboard.
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Conversion ID: AW-321620235 (This is an example)
Label: vSRhCPnGs-QCEIuSrpkB (This is an example)

Copy the Conversion ID and label from the snippet here

Go to Dashboard · Shopflo → Settings → Integrations → Google Ads
Paste these values (as shown in the example above) in the dashboard and save the changes.

Click on Inactive on all channels and select website/app to complete the set up

Refer the video below for more details:

https://www.loom.com/share/08afed1c9ed643ce9aaf86ee458c351b

How to verify if my setup is correct?

First, verify if the conversion ID and label added to the Shopflo dashboard are correct and the integration is enabled.

For verification of Google Ads, use Tag Assistant on your website (make sure you have access to view Ads/GTM labels on your logged-in email). You will see conversion and purchase event being fired against your Ads conversion tag after an order is successfully placed.

Purchase event (with line items and shipping information)

How Shopflo helps in tracking and performance?

Since stores can have multiple conversion tags running at once, we allow setting up of multiple IDs and labels on the Shopflo Dashboard.

Enhanced conversion variable is also setup in the script to allow passing of first party user information against the conversion event. This helps in improving the accuracy of your conversion measurement -

Attributing to ad events such as clicks and video views
Help measure your campaign conversions better
Provide more powerful bidding

Enhanced e-commerce variable (with phone and email masked)

Update:

Google released Enhanced Conversions API to send conversion data server-side for better tracking (Feb 2023). We are currently going through the resources and will pick up development to support server side tracking for Google Ads in March 2023. This will make ads attribution robust to any first party cookie issues at client side and enhance your ads attribution even further.